The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

Mark Donnigan: It's going great, Ben. I am so happy to be below on your program.Ben: Absolutely. We more than happy to have you on the show. Specifically given the importance and the urgency of the topic we're mosting likely to be dealing with over the program of this conversation also, which is one that I assume is actually under-discussed. One th… Read More

Mark Donnigan: It's going wonderful, Ben. I am so happy to be right here on your program.Specifically given the importance and also the seriousness of the topic we're going to be tackling over the training course of this conversation also, which is one that I assume is really under-discussed. One that could if not increase some eyebrows, but may ge… Read More